Approach
Average is a choice.
I don’t make it.
I don’t design to “look pretty” — I design to give brands direction. That’s why my logo carries a compass: every job needs a bearing, every brand needs a route. I stay away from template solutions, childish icons and generic visuals.
With the LimeGraf team I worked on large web systems like Karsen and Molwex; at my own desk I produced identity and campaign visuals for brands like RevaŞarj and PAXEND. My poster series are my playground — that’s where I train my typography and manipulation muscles.
The 3-second rule
If a design doesn’t communicate quality in the first three seconds, it isn’t finished. No “wow”, no ship.
Structure first, polish later
No effects before hierarchy, spacing and rhythm sit right. Clean skeleton, strong makeup.
Detail obsession
Pixel alignment, letter spacing, the tone of a shadow — nobody notices, everybody feels it.
The brand is the brand
I don’t dress brands in trends; I derive design from the brand’s character. Originality can’t be copied.